Web Solutions NYC Magento eCommerce Technology Blog
Migrating to Magento 2 does not have to be a stressful undertaking for your team. In addition to amazing new features, Magento 2 is now used by some of the top brands in fashion retail, B2B, and B2C, with more making the move every day.
Making the Move to Magento 2?
Upgrading to Magento 2 is an
B2B buyers are increasingly moving from pen-and-paper purchasing to eCommerce, and marketers are taking notice. With the shift in buying behaviors – the online B2B retail market is already competitive. Attracting the business-to-business buyers that are already buying online, and enticing the ones that aren’t to start buying online comes down to one thing:
There are countless considerations when launching a new online retail site, transitioning to a new eCommerce platform, or giving your current site a facelift. Aesthetics, branding, navigation and marketing are all top considerations that most companies spend a long time deliberating on – but what about the bare bones of your site?
Personalization has long been the domain of B2C. But as the marketing prowess of B2B catches up, personalization and behavioral targeting are becoming conversion tools necessary for growing business-to-business sales online. With powerful conversion features like customizing a customer’s landing
According to Magento research, B2B sales in the US are going to break $1 trillion this year, 2x the B2C market. The research also predicts that this market will reach 6.7 trillion globally. With all this untapped opportunity to increase sales – why choose Magento 2.1 over a competitor solution
Implementing an eCommerce strategy for any company is a complex task, but especially so for companies that generally do business offline. Not only do most of these companies have hefty and complex catalogs, but each item often requires specific configuration and special designations. Industries like manufacturing historically have mostly
Whether you’ve just started your eCommerce research or if you’re looking to upgrade your existing platform, you’ve likely seen Magento mentioned, if not already explored the platform. After all, with the most single-platform market share of top enterprise retailers - there are clear reasons why it could be a great option to grow
After five years of development, the long-awaited Magento 2.0 was released to the public in 2015. With the product out of beta, Magento made the announcement that they may stop supporting all previous versions of Magento 1.x three years after the general release of 2.0. While Magento will still provide crucial updates to clients running on Magento 1, it's important that
Whether you’re looking to expand your current eCommerce operations, upgrade your current online retail platform, or start an eCommerce presence from the bottom up – choosing the right technology will determine your ability to grow, scale and see returns on the investment in online commerce. This guide explores the main types of platforms
As a digital marketer myself, I know that customer buying history and data is invaluable to winning repeat customers and making the selling process sophisticated through intelligent decision-making. Access to a customer’s buying history on your site helps predict a consumer’s behavior in future returns. Site features that incorporate legacy