Web Solutions NYC Magento eCommerce Technology Blog

  • Data is Driving Excellence in eCommerce

    Data, for the past several years, has been a highly-energized topic that has taken on a life form of its own. The search “Big Data” produces thousands of results, and companies are aggressively road-mapping plans to harness their own data for better customer experience and more efficient planning. With the plethora of information

  • How to Attract B2B Buyers

    B2B buyers are increasingly moving from pen-and-paper purchasing to eCommerce, and marketers are taking notice. With the shift in buying behaviors – the online B2B retail market is already competitive. Attracting the business-to-business buyers that are already buying online, and enticing the ones that aren’t to start buying online comes down to one thing:

  • Come meet us at Magento Imagine!

    "First time caller, long time listener." Web Solutions NYC will be exhibiting for the first time at the Magento Imagine Conference held at the Wynn Conference Center and Resort on April 3-5, 2017. We've attended this conference for many years, but with several exciting company developments - we know this was our year to take on a booth. Come by and

  • Top Reasons to Attend Magento Imagine 2017

    Magento Imagine is one of the largest and

  • Top 5 Magento Extensions for B2B eCommerce Retailers

    The release of Magento 2.1 has brought with it robust features for B2B eCommerce – and just in time, the B2B online retail global market is expected to reach $1 trillion in the next few years, according to Internet Retailer. There is a reason enterprise B2B businesses like Burger King and Shutterfly run their business-to-business eCommerce

  • Top Five Magento 2 Extensions for Marketing Competitive Advantage

    The popularity of the Magento platform can be attributed to the open-source and customizable platform set-up of the eCommerce system. With the option to choose the free Community Edition, or more robust Enterprise Edition, and a marketplace boasting thousands of custom add-ons and extensions – it’s no wonder Magento retains a wide variety

  • Magento Site Hosting: A Guide to Choosing the Best Server for your eCommerce Site

    There are countless considerations when launching a new online retail site, transitioning to a new eCommerce platform, or giving your current site a facelift. Aesthetics, branding, navigation and marketing are all top considerations that most companies spend a long time deliberating on – but what about the bare bones of your site?

  • Pop-Up Stores: How to Maximize the IT ROI

    When eCommerce began growing in popularity, it was common for traditional brick-and-mortar retail stores and other types of physical businesses to open online storefronts, in order to extend their reach and increase sales. But recently, companies that started out as exclusively eCommerce are reversing this formula and opening temporary physical locations known as

  • How B2B eCommerce is Leveraging Behavioral Personalization

    Personalization has long been the domain of B2C. But as the marketing prowess of B2B catches up, personalization and behavioral targeting are becoming conversion tools necessary for growing business-to-business sales online. With powerful conversion features like customizing a customer’s landing

  • 7 Ways to Integrate Video into Online Retail

    Video is a powerful marketing tool for any kind of business, but it’s a tool that many companies fail to use properly, or use in lackluster ways. Effectively integrating video into your commerce website and your marketing strategy makes it easier to engage with a broader range of customers. Here are seven proven ways to creatively use video to market your

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