Passionate about baking since childhood and with the idea that people should be able to taste more flavors without a post-dessert guilt trip, Melissa Ben-Ishay decided to do what she loved, baking, and Baked by Melissa was born. Baked by Melissa is famous for its signature, bite-size treats and has expanded to five stores across the New York City area.

The Solution

We consulted with their current marketing company to create a customer-converting design that mirrored their in-store experience. We also took their unstable, homegrown site and fully developed it into a rock-solid, fully-responsive Magento storefront. Cupcakes are now serious business for Melissa, with fans getting their fix nationwide.

The Problem:

With a homegrown solution Melissa had out-grown, the brand was searching for a partner that could help them build a beautiful new site and optimize for eCommerce food operations, which brings a unique set of challenges.


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Web Solutions NYC provided:

  • Code Audit
  • Design Consultation
  • Performance Optimization
  • Customer Experience Improvements
  • Security Patches
  • Module Installations
  • Continuous Improvements & Managed Services