Passionate about baking since childhood and with the idea that people should be able to taste more flavors without a post-dessert guilt trip, Melissa Ben-Ishay decided to do what she loved, baking, and Baked by Melissa was born. Baked by Melissa is famous for its signature, bite-size treats and has expanded to five stores across the New York City area.
We consulted with their current marketing company to create a customer-converting design that mirrored their in-store experience. We also took their unstable, homegrown site and fully developed it into a rock-solid, fully-responsive Magento storefront. Cupcakes are now serious business for Melissa, with fans getting their fix nationwide.
With a homegrown solution Melissa had out-grown, the brand was searching for a partner that could help them build a beautiful new site and optimize for eCommerce food operations, which brings a unique set of challenges.
Web Solutions NYC provided:
- Code Audit
- Design Consultation
- Performance Optimization
- Customer Experience Improvements
- Security Patches
- Module Installations
- Continuous Improvements & Managed Services