Bernie & Phyl’s Furniture is a privately owned furniture retailer based in Norton, Massachusetts. Started by the Rubin family in 1983 the family run business has grown from a small storefront into one of the most successful furniture retailers in New England with eight stores. Bernie & Phyl’s has been listed as one of the “Top 100 U.S. Furniture Stores” by Furniture/Today for each year since 2000.

The Solution:

Web Solutions NYC was able to implement site customizations that improved customer service and better organized their robust product catalog. Along with security updates, code clean-up and performance optimizations, the user experience was high priority. Now with a beautiful site experience, customers can envision Bernie & Phyls products in their own home for easier buying decisions.


The Problem:

With a wide array of products that can be customized and tailored, a robust and navigable site was needed to convert more buyers than they were on their previous site. Because of our reputation in working with reputable B2C brands, Bernie & Phyls  chose Web Solutions NYC to take over their site redesign, implementation and services needs.


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Web Solutions NYC provided:

  • Code Audit
  • Site Redesign and Build
  • Performance Optimization
  • Customer Experience Improvements
  • Security Patches
  • Module Installations
  • Continuous Improvements