Whether you’re looking to expand your current eCommerce operations, upgrade your current online retail platform, or start an eCommerce presence from the bottom up – choosing the right technology will determine your ability to grow, scale and see returns on the investment in ­online commerce. This guide explores the main types of platforms that business…

As a digital marketer myself, I know that customer buying history and data is invaluable to winning repeat customers and making the selling process sophisticated through intelligent decision-making. Access to a customer’s buying history on your site helps predict a consumer’s behavior in future returns. Site features that incorporate legacy customer data can increase Conversion…

8 billion people on the planet – 6.6 billion smartphones. You can do the math. It’s a small screen with enormous impact. Today’s professionals watch YouTube, shop Amazon, doomscroll Reddit, and respond to work emails all on their phone. Maybe even in bed – all at once. Mobile commerce (m commerce) is exploding. B2B mobile…

The B2B ecommerce marketplace is rapidly changing. The market is more complex than the B2C world—with massive online catalogs, complicated payment methods, and extremely diverse customer needs. There’s a layer of intricacy that’s not found in traditional consumer sales. But if a company can get ahead of emerging trends and provide an optimal user experience,…

B2B Ecommerce Challenges & Solutions With such a rise in the B2B ecommerce market, merchants must be very careful not to fall behind their competition. You must stay organized, aware of the market trends, and aware of any obstacles which might keep you from success. Here are a few things to be aware of so…

B2B vs B2C eCommerce One of the questions we get the most is: “How is B2B ecommerce different than B2C ecommerce?” The answer: They’re not that different.* *in theory. Practice, however… If you’re new to the B2B space, you’re likely researching the business to business market as well as what functionalities your competitors are using…

B2B sales has changed. It’s not just throwing leads to the sales team and closing deals anymore. Modern B2B sales is sophisticated, tech-reliant, and customer-driven. If you’re not finding ways to improve, there’s a good chance your customers will look elsewhere. This post is designed to help you prevent that. Let’s dive in. What B2B…

This week marked the exciting announcement: Magento 2.2 will be available in the next coming months for client use and is available now for developers to test and get comfortable with. When Magento 2.2 was announced by Jason Woosely, SVP Product and Technology at Magento during their annual Imagine conference in April, the room was…

B2B Buyer Expectations If you were told your domestic eCommerce site was ignoring a soon-to-be trillion-dollar market, would you change your strategic roadmap for the next five years? Many top analysts and experts think that you should. According to recent Forrester research, eCommerce in the Asian marketplace “will nearly double from $733 billion in 2015…

Leveraging Magento for B2B The popularity of the Magento platform can be attributed to the open-source and customizable platform set-up of the eCommerce system. With the option to choose the free Community Edition, or more robust Enterprise Edition, and a marketplace boasting thousands of custom add-ons and extensions – it’s no wonder Magento retains a…