Magento for Fast Moving Consumer Goods (FMCG)

Competitive advantage can be yours.

According to Boston Consulting Group, the Consumer Packaged Goods Industry reached $670 billion in 2016, and the trend is continuing to grow. With more brands being able to launch and grow rapidly thanks to the rise of selling fast-moving consumer packaged goods like toiletries, soda, over-the-counter medicine and more through digital channels. 

 
 
iStock-621837540.jpg

Why Magento for FMCG?

Competition for FMCGs are fierce, because customers buy often and brand loyalty is hard to capture. . With a crowded marketplace, a great customer experience on-site and robust marketing tools are the key to achieving a piece of this market. Magento can achieve this with features like:

  • Optimized marketing reports that include Products in Cart, Abandoned Carts, Search Terms, and Newsletter transmission problems.

  • Product reports include product Views, Ordered, Downloaded, Bestsellers, and Low Stock.

  • Supports native cross-sell, up-sell,  and related products functions.

  • Customers can create and manage multiple gift registries and wish lists from their account.

  • Shipping methods, including Flat Rate, Free Shipping, Table Rates, shipping to multiple addresses, and real-time online rates.


Featured CPG Client:

The Magento 2 Upgrade Process

The four components of a Magento 1 to Magento 2 migration process, or migration from another system are:

  • Theme Migration (or re-build if migrating from third-party)
  • Extension Migration 
  • Customizations Migration
  • Data Migration
TheFastTracktoMagento2_1Process_01 (1).png