Magento for Fast Moving Consumer Goods (FMCG)
Competitive advantage can be yours.
According to Boston Consulting Group, the Consumer Packaged Goods Industry reached $670 billion in 2016, and the trend is continuing to grow. With more brands being able to launch and grow rapidly thanks to the rise of selling fast-moving consumer packaged goods like toiletries, soda, over-the-counter medicine and more through digital channels.
Why Magento for FMCG?
Competition for FMCGs are fierce, because customers buy often and brand loyalty is hard to capture. . With a crowded marketplace, a great customer experience on-site and robust marketing tools are the key to achieving a piece of this market. Magento can achieve this with features like:
Optimized marketing reports that include Products in Cart, Abandoned Carts, Search Terms, and Newsletter transmission problems.
Product reports include product Views, Ordered, Downloaded, Bestsellers, and Low Stock.
Supports native cross-sell, up-sell, and related products functions.
Customers can create and manage multiple gift registries and wish lists from their account.
Shipping methods, including Flat Rate, Free Shipping, Table Rates, shipping to multiple addresses, and real-time online rates.
Featured CPG Client:
The Magento 2 Upgrade Process
The four components of a Magento 1 to Magento 2 migration process, or migration from another system are:
- Theme Migration (or re-build if migrating from third-party)
- Extension Migration
- Customizations Migration
- Data Migration