Graeter’s Ice Cream produces craft ice cream and gelato lines using a small batch, artisanal method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. The Cincinnati-based company remains family owned and operated and continues to handcraft ice cream 2½ gallons at a time.
Today, Graeter’s has 40 retail stores and ship over 300,000 pints annually for online mail order sales. Graeter’s can also be found in more than 6,000 grocery stores in 46 states.
The food industry has unique challenges, especially for a specialty gourmet grocer like Graeter’s. After doing a full code audit and fix, implementing performance-enhancing measures and stabilizing the site, customer experience was at the forefront. Providing continuous improvements and managed services, Web Solutions NYC was able to made optimizations that allows Graeter’s to convert more customers and handle higher holiday traffic and orders.
Graeter’s is a booming brand that does wholesale and business-to-consumer selling of their ice cream products and merchandise. With nationwide notoriety, they needed a web presence that became an extension of their store, and was also easy to navigate for business clients. After leaving their first partner, Graeter’s knew they wanted a partner that would give their project the attention to detail and care it warranted, they found Web Solutions NYC.