Magento for Consumer Packaged Goods

Competitive advantage can be yours.

According to Boston Consulting Group, the Consumer Packaged Goods Industry reached $670 billion in 2016, and the trend is continuing to grow. With more brands being able to launch and grow rapidly thanks to the rise of selling CPG merchandise through aggregated retailers like Amazon. CPG merchants are looking to expand their own brands and start getting 100% of the revenue, rather than sell through other websites.

 
 
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Why Magento for Consumer Packaged Goods?

Competition for CPGs is fierce, beauty, food and hygiene are some of the top CPG verticals experiencing explosive growth. With a crowded marketplace, a great customer experience on-site and robust marketing tools are the key to achieving a piece of this market. Magento can achieve this with features like:

  • Optimized marketing reports that include Products in Cart, Abandoned Carts, Search Terms, and Newsletter transmission problems.

  • Product reports include product Views, Ordered, Downloaded, Bestsellers, and Low Stock.

  • Supports native cross-sell, up-sell,  and related products functions.

  • Customers can create and manage multiple gift registries and wish lists from their account.

  • Shipping methods, including Flat Rate, Free Shipping, Table Rates, shipping to multiple addresses, and real-time online rates.


Featured CPG Client:

The Magento 2 Upgrade Process

The four components of a Magento 1 to Magento 2 migration process, or migration from another system are:

  • Theme Migration (or re-build if migrating from third-party)
  • Extension Migration 
  • Customizations Migration
  • Data Migration
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